Optimize your partner profile

Your Marketplace and partner profile are your ticket to better programs. Keep it current.

Your certifications, competencies, tier status, and marketplace listing determine which programs you qualify for, how much co-sell funding you can access, and how visible you are to partner sellers. PartnerPlex AI keeps your AWS profile optimized and tells you exactly what to do to tier up.

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PartnerPlex AI

What do we need to do to optimize our Marketplace listing?

Here are 3 features you should turn on:

Marketplace Recommendations0 OF 3 DONE

•3 customer references

•Add a free trial

•Deployed on AWS badge

Would you like me to start on any of these actions?

Yes, handle it.

✓Marketplace listing updated

Why this matters

An outdated partner profile costs you programs you've already earned.

Your partner tier, competency certifications, and marketplace listing aren't set-and-forget. They expire, they need updating, and the requirements change. Most teams don't discover their profile is out of date until they try to claim funding and find they're no longer eligible, or until a partner seller checks their listing and sees stale information. The opportunity cost is real: a tier upgrade can unlock significantly more co-sell funding, better MDF rates, and priority access to partner sellers. But staying on top of it across your entire AWS partnership is nearly impossible without dedicated partner ops.

How it works

Ask what it takes. PartnerPlex AI tells you, and helps you get there.

Ask about your current profile status

Ask PartnerPlex AI where you stand with any strategic partner, tier status, active competencies, expiring certifications, and marketplace listing completeness.

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It identifies gaps and opportunities

PartnerPlex AI reviews your current profile against the requirements for the next tier, the programs you want to access, and the certifications coming up for renewal, and tells you exactly what’s missing.

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Act on the recommendations

PartnerPlex AI helps you complete profile updates and optimize your marketplace listing, directly, in the same conversation.

Business impact

Turn your partner profile into a lead engine

Rank higher in partner marketplaces

A complete, current profile is what surfaces you in partner searches. Better visibility means more inbound partner referrals and marketplace-sourced leads.

Grow inbound partner-sourced pipeline

When your profile accurately reflects your wins and specializations, partner sellers can actually find you and route the right deals your way.

Save hours of profile maintenance

Stop chasing updates across every partner portal. PartnerPlex AI keeps them in sync so your team can focus on selling with partners, not maintaining paperwork.

Keep going

What teams do next

With your profile optimized and your tier in good shape, the next move is building the content that drives co-sell and co-marketing conversations.

Build co-sell & co-marketing content

Generate win wires, case studies, and sales plays built to each partner’s standards.

See how it works →

Find & unlock partner programs

Make sure you’re capturing every program your updated profile now qualifies you for.